Lenovo hand in hand supermarket Konka set up shop to lead the public into the IGRS

Zhang Nan
following the release on behalf of the IGRS No. 2 high-definition TV, IGRS in the recent market-oriented aspects and progress.
reporter from the IGRS Information Technology Engineering Center was informed that Konka has recently launched a program to associate with the co-operation in Shenzhen, Beijing and the construction of large-scale supermarkets IGRS flagship store, so that the computer’s wireless Internet and television into public life.
experts said that China as the most successful independent intellectual property rights standards, IGRS has won numerous IT, digital and home appliances, communications companies joined. The Konka Lenovo will work together IGRS into the supermarket, a real step up the pace of IGRS civilians. hold high the line of civilian Konka
IGRS
shop into the supermarket industry said that the IGRS technology has reached a mature state, the most important thing is the market, manufacturers alliance with the strong participation and promotion, will go a long way to speed up the process.
It is reported that as early as June this year, Konka the first production model of the LC-SL3711 IGRS TV, and adopted the 3C certification, the mass-market sales. Konka Lenovo into the hands of Wal-Mart and Carrefour, the consumer-oriented groups are expected to expand further. According to the marketing of Konka
multimedia division deputy general manager Liu, the current flagship store in the building will be the living room and study as a background, the allocation of IGRS Konka television and IGRS Lenovo computers, and joined the bookcase, books and so on the sofa scene Props, so that consumers in an environment close to the real experience of the entertainment business and IGRS comfortable. After the completion of two flagship store, will launch a period of 2 months of science and technology, entertainment, wireless, experience, IGRS activities of the digital home experience.
reporters that at the same time, with the exception of these two flagship stores, Konka in Beijing, Shenzhen and two of the country and the United States and Suning Appliance store opened in the second exhibition, a joint display of IGRS products. At present, four appliance stores to experience the area has been set, will soon officially open. The two flagship store has to start.
in the industry believe that the simple and direct experience with high-quality life style, but also allow consumers intuitive feel for the daily life of IGRS standard convenience. Konka will experience large-scale stores into supermarkets, so that the IGRS crossed a huge step, step by step into the era of civilians.
pave the way for integration of 3C Konka first step
With the rapid development of digital technology, computer products, hand-held digital, household electrical appliances between technical constraints increasingly blurred, and a variety of devices and interoperability between the information-sharing has become an inevitable future Trend. IGRS 3C integration as a domestic standard, China’s IT industry and home appliances industry, the integration of 3C paving stones.
It is learned that the IGRS as a core member of the promotion of enterprise, Konka 3C in a very positive aspects of integration. In October 2004, the first to publish a variety of television IGRS products, the industry has become the focus of attention. In March 2005, Konka and Lenovo jointly based on their own, IGRS IGRS technology and computer IGRS TV, and 6 major cities across the country have established more than 20 IGRS 3C store experience. In December 2005, IGRS start of the operation of the company, Konka is one of the eight major shareholders … …
Konka Multimedia Division vice president of marketing, said Liu Dan, IGRS Konka is the future strategy for the development of 3C an important part of the Konka will continue to develop and promote the IGRS products, and industry together to promote the League of China 3C integration process.
Liu disclosed that the integration of 3C in the industry, Konka will focus on the next step to improve the multi-media TV chip processing and data computing power, or the development of integrated plug-communications-computing modules and modules, compatible with HDMI, DisplayPort, USB2.0, IEEE1394, PCMCIA interface and other data, and to support the cable, 802.11, IGRS and other network connection mode for the next generation of flat-panel TV into the living room of 3C integration platform to lay the foundation.
At present, Konka has a number of 3C integration of television products, including multimedia card TV, TVB, IGRS TV, Easy to play and announced the IPV6-based television network co-development projects.
IGRS Information Technology Engineering Center vice president, said Liu Qingtao, computer and television IGRS is the docking of one of the core application, Konka, Lenovo, and other industry giants of the joint promotion, IGRS will lay a solid foundation for industrialization. IGRS
Konka to speed up industrialization of new upcoming
the end of last year, since the IGRS into the operation of the company since the industrialization of IGRS into the fast lane.
At present, the IGRS members of the Union more than 80 enterprises, covering domestic TV market share 80%, computer and mobile phone market 50% market 40%, covering the core of the enterprise market. Foreign companies see huge opportunities in the future, but also actively to join.
the technical level, IGRS has been progress, success is expected to be upgraded to international standards. IGRS digital hearing, the second-generation high-definition television IGRS products have been successfully developed, the growing wealth of product applications.
This reporter has learned that Konka’s second-generation high-definition television IGRS has entered a phase of the trial production, is expected by the end of the official list.
industry experts believe that an increasing number of Konka, and other industry leaders to promote the active participation of IGRS, is expected to be the formation of scale and lower cost of the industrialization of IGRS, and eventually to the whole industrial chain together to accelerate the 3C era.
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